Starter Jackets: From Icon to Implosion – The Rise and Fall of a Fashion Phenomenon

In this episode of "Demise: The Business Crash Course," we explore the rise and fall of Starter Jackets—the iconic brand that dominated sports fashion. Learn how David Beckerman’s vision turned into a cultural phenomenon, and how missteps in strategy, changing trends, and market shifts led to its downfall. Whether you owned a Starter jacket or just love a good business story, this episode is packed with valuable business lessons.